This is the first article I’m writing as the founder of OBC Digital.
I thought it might be a good opportunity to tell everyone why I opened the agency, and how I got to this point. The truth is, I’ve worked in sales and marketing now for ten years, both in-house, and agency-side. I’ve even done some consulting work for some pretty big brands. Secretly though, I always wanted to open my own agency. One that was focused on one thing; Delivery.
Why delivery? Well, (and here’s the controversial bit) I’m glad you asked. You see, if I’ve learned one thing, it’s that running an immensely profitable agency requires the execution of three very successful confidence-tricks.
- Manipulate the client into thinking that you understand their business better than they do.
- Charge for the advice you give, but leave the delivery to the client. That way, you have a way out if your advice turns out to be incorrect.
- Make your client need you. That way, they’ll keep coming back for more, wallet in hand, to try and throw more money at a problem you created.
You might be wondering how I know all of this. If you’re in the industry, you’re probably itching to comment, pick my argument apart, and send me some sort of hate-mail. But before you do, it might help to remember this: I’ve been on the receiving end of this confidence trick. But (and this is dark), more often than that, I’ve been the con-man.
I wanted to start my agency with a clean-conscience. This time, I get to shape my own culture. Free advice. Fixed pricing. Punctual delivery. Return on investment. That way, we all get to sleep easy. But only when the work is done.
I wanted to give clients the basics, so they could work out what their projected marketing costs could be for the year. No surprises. Nothing hidden. Here’s what we think all businesses need to effectively market themselves online:
- A fully-functional website. This should cost £3-5K, and should be turned around in 30 days.
- Search & paid search. This should cost £300-500/month, plus (optional) advertising spend.
- Effective social media campaigns. This should cost £300-500/month for Facebook, Twitter and Instagram. Again, add (optional) advertising spend if appropriate.
If you’re paying more than that, or having to do all of the delivery yourself, then I can guarantee that someone, somewhere, is having a laugh at your expense. And I know that, because once upon a time, that guy… Well, let’s just say he and I had the same taste in suits.